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From Pick-Up Artists to Incels: Con(fidence) Games, Networked Misogyny, and the Failure of Neoliberalism

Authors: Jack Bratich , Sarah Banet-Weiser

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Description: Between 2007 and 2018, the pick-up artist community—“gurus” who teach online networks of heterosexual men to seduce women—gave rise a different community, that “incels,” create homosocial bonds over their inability become artist. In this article, we offer conjunctural analysis shift argue decade represents decline in, or even failure of, neoliberalism’s ability secure subjects within its political rationality. We neoliberalism cannot cope with failures, especially promises self-confidence. Such themselves exposed as confidence games, which are then rerouted through networked misogyny, resulting in ordinary spectacular violence against women. Moreover, incels express rage language uprising war on Their actions continuum reactive violent responses women’s refusal social reproduction roles aim defend restore patriarchal order.

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